top of page
AIBITOO 愛彼兔 （2021）
專業的國民家庭防護品牌，產品包括防曬衣、防曬帽等，圍繞全新品牌定位進行系統性品牌升級，包括品牌標識、字體、產品分類、卡通形象，包裝應用等。
AIBITOO is a professional national family protection brand, the main products include sunscreen clothing, sunscreen hats, etc., around the new brand positioning has carried out a systematic brand visual upgrade, including branding, font, product classification, IP, packaging, etc.
AIBITOO is a professional national family protection brand, the main products include sunscreen clothing, sunscreen hats, etc., around the new brand positioning has carried out a systematic brand visual upgrade, including branding, font, product classification, IP, packaging, etc.
MagicPOINT 美嬌點洗護美妝集合 （2022-2023）
位於廈門，區別於傳統的精品SPA店，以洗臉，護膚等輕美容項目加美妝產品銷售為主的美妝洗護連鎖品牌。主要包括品牌視覺的升級和門店空間的重新規劃。
Located in Xiamen, different from the traditional boutique SPA shop, to face, skin care and other light beauty items plus beauty products sales based on beauty care chain brand. It mainly includes the upgrading of brand vision and the re-planning of store space.
Located in Xiamen, different from the traditional boutique SPA shop, to face, skin care and other light beauty items plus beauty products sales based on beauty care chain brand. It mainly includes the upgrading of brand vision and the re-planning of store space.
TKK Sport Bottle （2022-2023）
以高端戶外運動杯為核心戰略方向的TKK運動水杯品牌。在品牌升級中思考如何結合品牌自身資源將戶外概念打通，從而構建出一眼可識別的運動水杯形象。
TKK sports cup brand with high-end outdoor sports cup as its core strategic direction. In the brand upgrade, think about how to combine the brand's own resources to open up the outdoor concept, so as to build a recognizable sports cup image.
TKK sports cup brand with high-end outdoor sports cup as its core strategic direction. In the brand upgrade, think about how to combine the brand's own resources to open up the outdoor concept, so as to build a recognizable sports cup image.
COLORCOLOR 咔咔染智能染发 （2023）
深圳三易旗下專注智能染髮的連鎖品牌，區別於傳統美髮店，它只提供染發服務。項目包含品牌名稱、語言表達、視覺設計、空間規劃等。
New brand focus on intelligent hair dyeing chain of Shenzhen SANYI , different from traditional hair salon, COLORCOLOR only provides hair dyeing services. The project includes brand name, language expression, visual design, spatial planning, etc.
New brand focus on intelligent hair dyeing chain of Shenzhen SANYI , different from traditional hair salon, COLORCOLOR only provides hair dyeing services. The project includes brand name, language expression, visual design, spatial planning, etc.
MOLIYOUXUAN 漠里優選 （2022-2023）
抖音達人漠里姐姐旗下沙棘品牌，專注於青藏高原小果沙棘產品。抖音沙棘类目熱銷榜TOP1品牌，滋補类目店铺TOP1品牌。
Moli Sister's sea-buckthorn brand, focusing on the Qinghai-Tibet Plateau small fruit sea-buckthorn products. Tiktok sea buckthorn category hot list TOP1 brand, nourishing nutrition category store TOP1 brand.
Moli Sister's sea-buckthorn brand, focusing on the Qinghai-Tibet Plateau small fruit sea-buckthorn products. Tiktok sea buckthorn category hot list TOP1 brand, nourishing nutrition category store TOP1 brand.
INYOU 輕寵 （2022-2023）
拼多多平台貓砂銷量冠軍品牌。在品牌升級中通過一個可變的符號表達“輕松”的抽象感受，向消費者傳遞什麼樣的關係才是人和寵物輕鬆的相處模式。
Cat litter sales champion brand on Pinduoduo. In the brand upgrade, the abstract feeling of "relaxed" is expressed through a variable symbol, and what kind of relationship is the relaxed mode of getting along with people and pets is conveyed to consumers.
Cat litter sales champion brand on Pinduoduo. In the brand upgrade, the abstract feeling of "relaxed" is expressed through a variable symbol, and what kind of relationship is the relaxed mode of getting along with people and pets is conveyed to consumers.
VSK VersusKangaroo （2023）更新中
国民性价比水杯品牌，在原有品牌名称VSK基礎上，概念性完善了VS-Kangaroo的内涵，并通過拳擊的視覺元素强化挑戰的概念。The national cost-effective cup brand, based on the original brand name VSK, conceptually improves the connotation of VS-Kangaroo, and strengthens the concept of challenge through the visual elements of boxing.
MPrince 猫太子 （2023）
天貓視力保護器連續5年銷量第一品牌。以姿勢矯正產品為主，圍繞讀寫坐玩睡五大場景專注保護兒童視力健康10年。
Tmall vision protector has been the best-selling brand for 5 consecutive years. Based on posture correction products, we focus on protecting children's visual health for 10 years around the five major scenes of reading, writing, sitting, playing and sleeping.
Tmall vision protector has been the best-selling brand for 5 consecutive years. Based on posture correction products, we focus on protecting children's visual health for 10 years around the five major scenes of reading, writing, sitting, playing and sleeping.
MOREBETTER 猫贝乐 （2023-2024）
廣州優象集團旗下科技母嬰早教类品牌，基于中国早教理論家馮德全理論体系，專研0-6歲宝宝系統化养育方案，多系統育儿開創者，0歲方案聯合發起者。Guangzhou Youxiang Group's maternal and infant early education brand, focusing on scientific and technological maternal and infant products, based on the theoretical system of Chinese early education theorist Feng Dequan, specializing in 0-6 years old baby systematic parenting program, multi-system parenting pioneer, 0 years old program co-initiator.
MEIQIAO ORTHO 美嶠正畸口腔診所 （2021-2022）
南京美嶠口腔醫院，整體品牌形象設計，空間引導指示系統設計，辦公及相關印刷品設計。
Nanjing Meiqiao Dental Hospital, the overall brand image design, space guidance and indication system design, office and related print design.
Nanjing Meiqiao Dental Hospital, the overall brand image design, space guidance and indication system design, office and related print design.
HUOYANSHE 火研社 （2021）
火研社是一家有著國際4A創意背景的廣告創意熱店，為客戶創造具有社交時代需求的優質創意內容，擅長護理類、乳品、食品、終端零售等快銷類品牌。HUOYANSHE is an international 4A creative background of advertising creative hot shop, they use creative ways to create more social era demand for high-quality creative content for customers, specializing in personal care, dairy, food, terminal retail and other fast-selling brands.
Myrandoo 海瀾飛馬水城文創品牌 （2019）
飛馬水城屬於海瀾旗下，集馬術訓練、馬術表演、馬術賽事、馬文化展示及休閒度假為一体的馬文化旅游綜合体。擁有國內最大室內馬術表演館，名馬館收藏了超過30个国家和地区的47个名貴馬种。Pegasus Water City belongs to Heilan, set equestrian training, equestrian shows, equestrian events, horse culture display and leisure as one of the horse culture tourism complex. With the largest indoor equestrian show hall in China, the famous horse Hall has a collection of 47 rare horse breeds from more than 30 countries and regions.
SHUSHAN OF EATING 樹山村口 （2020）
樹山村位於蘇州虎丘西部，是國家第二批鄉村旅遊重點村，全國生態文化村。樹山村口是隸屬樹山村重點文化食集品牌，集文創、食集、住宿、餐飲、農產品銷售等於一體。Shushan Village, located in the west of Huqiu, Suzhou, is the second group of key rural tourism villages and the national ecological culture village. Shushan of Eating is affiliated to Shushan Village's key cultural food collection brand, which integrates cultural creation, food collection, accommodation, catering and agricultural product sales.
猫太子防近視魔性洗腦廣告歌 （2023）
改編自歌曲《歡樂頌》，并融入品牌防近視理念和招牌手勢。視頻投放新潮梯媒，魔性洗腦，听一遍就記住。
Adapted from the song "Ode to Joy", and integrated into the brand anti-myopia concept and signature gestures. Video put trendy ladder media, magic brainwashing, listen to it once and remember.
Adapted from the song "Ode to Joy", and integrated into the brand anti-myopia concept and signature gestures. Video put trendy ladder media, magic brainwashing, listen to it once and remember.
Gillite吉列 X 王勉帶來新年第一場脱口秀 （2021）
吉列携手脱口秀大王王勉為年年輕人發聲，聯合創作《打工人之歌》，帶来新年第一場脱口秀。
Gillette joined hands with Wang Mian, the king of talk show, to voice the voice of young people, and jointly created the Song of the Worker, bringing the first talk show of the New Year.
Gillette joined hands with Wang Mian, the king of talk show, to voice the voice of young people, and jointly created the Song of the Worker, bringing the first talk show of the New Year.
AMX 安慕希創意微縮广告《莓花源記》（2022）
安慕希AMX推出一款丹東草莓酸奶，通過一条創意短片結合微縮景觀拍攝手法，强化丹東草莓酸奶的差异化賣點。
AMX is about to launch a Dandong strawberry yogurt, and the brand hopes to strengthen the difference point of Dandong strawberry yogurt through a creative short film.
AMX is about to launch a Dandong strawberry yogurt, and the brand hopes to strengthen the difference point of Dandong strawberry yogurt through a creative short film.
暢意100%×五菱宏光：歡迎來到零糖世界（2022）
畅意100%联合五菱MINIEV强力输出“真五零”心智：0脂肪、0蔗糖、0果糖、0麦芽糖、0葡萄糖，真五零，才畅意。
Changyi 100% combined with Wuling MINIEV powerful output "true five-zero" mind: 0 fat, 0 sucrose, 0 fructose, 0 maltose, 0 glucose, true five-zero, just positive.
Changyi 100% combined with Wuling MINIEV powerful output "true five-zero" mind: 0 fat, 0 sucrose, 0 fructose, 0 maltose, 0 glucose, true five-zero, just positive.
洽洽瓜子臉面膜，包裝和瓜子真假難辯（2022）
38节，瓜子顶流洽洽携手“国民药妆顶流”华熙生物，高度还原洽洽瓜子的经典红袋包装，推出一款内服外敷的“瓜子脸面膜”套装礼盒，包装真假难辩，经典icon年轻化。
Section 38, Seeds Top flow CHACHA hand in hand with "National cosmeceutics Top flow" Huaxi Biology, highly restore the classic red bag packaging of CHACHA seeds, launched a "melon seeds face mask" set gift box, the packaging is difficult to argue, the classic icon younger.
Section 38, Seeds Top flow CHACHA hand in hand with "National cosmeceutics Top flow" Huaxi Biology, highly restore the classic red bag packaging of CHACHA seeds, launched a "melon seeds face mask" set gift box, the packaging is difficult to argue, the classic icon younger.
2020-2022 廣告營銷合集(更新中）
以快銷品營銷物料為主，包含創意視頻、線上線下創意海報、H5、活動落地頁、社交玩法等。
It is based on FMCG marketing materials, including creative videos, online and offline creative posters, H5, activity landing page, social play, etc.
It is based on FMCG marketing materials, including creative videos, online and offline creative posters, H5, activity landing page, social play, etc.
2016-2021 LOGO合集（更新中）
這部分是2021年之前為一些商業品牌設計的標識，體現了個人從進入平面設計行業至今設計能力的提升和審美的變化，也讓我從一個logo開始慢慢認識到什麼才是品牌設計。This part is the logo designed for some commercial brands before 2021, which reflects the improvement of my design ability and aesthetic changes since I entered the graphic design industry, and also makes me gradually realize what brand design is from a logo.
2016-2019 印刷刊物合集
包含獨立雜誌、畫報、商業畫冊、宣傳冊、書法等。
Includes independent magazines, pictorial newspapers, commercial picture books, brochures, calligraphy, etc
Includes independent magazines, pictorial newspapers, commercial picture books, brochures, calligraphy, etc
bottom of page